CNN bets Snapchat kids won't be bored by hard news
Snapchat’s news section Discover frequently features Kim Kardashian photos, dog photos, Kylie Kardashian photos, iPhones photos, and Kourtney Kardashian photos.
CNN is hoping that hard news can break through all that click-y content. On Monday, the news outlet released its new Snapchat show The Update. The show will feature a daily news show every night at 6 p.m. ET as well as breaking news segments throughout the day exclusively on the app.
CNN’s move is an overhaul of the company’s previous work on Snapchat and aligns with Snap Inc.’s big bet in TV-like content. Just last month, NBC News launched Stay Tuned, its twice-daily news show for Snapchat. Read more…