Facebook could lose younger teens for the first time ever
Bad news for Facebook: American teens aren’t interested anymore.
A new report from eMarketer released Monday predicted Facebook usage by 12-to-17-year-olds will decline this year — the first time it’s estimated a drop in Facebook usage for any age group, ever.
The report also says audiences under 25 are using Facebook less. Meanwhile, they are flocking to Instagram and Snapchat more.
“Outside of the Facebook-cutters, teens and tweens remaining on Facebook seem to be less engaged – logging in less frequently and spending less time on the platform. At the same time, we now have Facebook-nevers, many children aging into the tween demographic that appear to be overlooking Facebook altogether, yet still engaging with Facebook-owned Instagram,” eMarketer forecasting analyst Oscar Orozco said in a statement. Read more…