Hey Netflix, Apple reportedly has $1 billion to spend on new TV shows
Apple dipped a toe into TV. Now it’s preparing to do a cannonball.
Apple has set aside $1 billion for original video over the next year, according to the Wall Street Journal. The money would go to as many as 10 different shows in an attempt to put Apple on the map alongside Netflix, Amazon, HBO, and many other companies that are making high-end internet-delivered video.
Just where those shows would appear is not immediately clear, as Apple doesn’t have a dedicated video platform… yet. The two original shows it has made so far (“Planet of the Apps“ and “Carpool Karaoke”) were in Apple Music. Read more…