How to build your business on what’s not going to change
He’s been up. He’s been down. At least, that’s what you’d expect.
Late last month—for six short but glorious hours—Jeff Bezos was officially crowned the world’s richest person. Then, in this morning’s premarket session Amazon’s stock dropped by nearly a full percent in the wake of a Tweet from President Trump:
So far, neither Bezos nor Amazon has responded. Why?
The reason could be perspective.
“I very frequently get the question,” Bezos has famously noted, “‘What’s going to change in the next 10 years?’ I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two.’” Read more…