Nielsen is bringing its data and analysis expertise to esports
Esports are going to get in-depth viewer statistics and analysis with Nielsen’s new esports vertical.
Nielsen, one of the top market research firms in the world and a leading provider of television viewer statistics and consumer data, announced today that it is bringing its insights to the world of competitive game with Nielsen Esports. It’s a much-needed service for a field of entertainment that is still finding its legs on the internet and television.
Nielsen Esports will provide “sponsorship valuation, fan insights, custom industry research, and consulting services” based on data it gathers from esports events and esports communities (just like it does with television shows). Esports will finally have a go-to, trustworthy source for this kind of information. Read more…