'Pivot to video' is not the death of words
The “pivot to video” is not the death of words.
It’s not the death of journalism or a sign that people are abandoning everything that is right and good in the world.
What it is, however, isn’t much better.
The “pivot to video” is the product of an internet that is run by Google, Facebook, and an advertising market with little regard for anything that isn’t video. They’re setting the rules, and media companies—especially startups—have to play the game.
News broke on Thursday that Mic laid off 25 staffers and will turn its resources to producing more video. This has become a common move in the past couple years as digital media startups have found that pageviews just don’t translate into very much money (Mashable made just such a move in April 2016). Read more…